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AfroBeans Coffee

2021 BRAND IDENTITY & PACKAGING USA & ETHIOPIA

The inspiration

We fell in love with the idea of ​​creating this brand identity from day one. As coffee lovers, our mission was to create an Ethiopian brand that reflects the passion for beans and all the culture that exists around it. That it exalted the origin of coffee and that it was a source of pride for the contemporary community where it is planted, roasted, and ground.

And not just a commodity for export. AfroBeans is feelgood. It’s rhythmic and rich.

We bet on bold and seductive typography like the aromas, on the strength, mystery, and elegance of the Ethiopian woman, and on the beauty of the plant itself to celebrate what helps us get up every morning. ☕️

AfroBeans Business Cards
Lesters’ Backyard Team

Creative Direction:
Kátia Lessa &
Renato Forster

Art Direction & Design:
Renato Forster

Verbal Identity & Copy:
Kátia Lessa

Illustration:
Paula Starck

Project Management:
Luciano Schiavon

AfroBeans’ Team

CEO, Founder & Brand Director:
Anteneh Addisu

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