The challenge
Crafting a brand that embodies a company’s values and character is a complex task. However, when the brand is a person, the challenge becomes even greater. Here at our organization, we relish the opportunity to undertake this process.
Our approach involves analyzing a person’s behavior, style, and desires to develop a brand that can thrive in the competitive business landscape. For instance, we created the identity of footballer Vinicius Jr when he joined Real Madrid. The brand we crafted needed to be powerful, adaptable, exceptional, modern, and daring – just like Vini continues to demonstrate on the field.
Lesters’ Backyard Team
Creative Direction:
Kátia Lessa &
Renato Forster
Art Direction & Design:
Renato Forster
Verbal Identity & Copy:
Kátia Lessa
Photography:
Luiz Maximiano
Project Management:
Luciano Schiavon
Client Contact:
Luciano Schiavon
Vini’s Team
Head Agent:
Frederico Pena
Brand Coordinator:
Tony Duarte
Player Agent:
Tatá
Player Staff Manager:
Ulysses Paixão