The origin
There are few brands that can afford to boast 130 years of history. Paramount Alfaiataria is one of them. The secret? Excellence in caring for what matters and courage to open up to the new and reinvent themselves all the time.
When we presented our visual and verbal identity proposals, the brand directors surprised us by opting for the boldest path. The change was huge. And we can guarantee that this doesn’t happen every day around here.
The new men
The new color, the vibrant red, the cleaner but still classic typography and the graphics open the way for the brand created in 1893 to dialogue with a new man, more dynamic, attentive to the transformations of his role in the world, but who continues without giving up elegance and quality.
The collab
We would like to express our gratitude to Dark Kitchen Creatives and Proa for granting us the chance to lead the creative direction of this project. We feel honored that they have bestowed their trust in us, and we are thrilled to collaborate with such talented people. In our industry, collaboration and strong relationships are crucial, and we appreciate this opportunity.
Our team worked diligently to ensure the project’s success and to demonstrate how teamwork and innovation can achieve great accomplishments. Thank you once more for entrusting us – it’s exciting what we did here!
Proa Team
Brand Strategy
Flavio Proença
Project Leadership
Valdir Canado
Dark Kitchen Creatives Team
Co-Creative Direction
Carlos Fonseca &
Guilherme Jahara
Lesters’ Backyard Team
Co-Creative Direction:
Kátia Lessa &
Renato Forster
Art Direction & Design:
Renato Forster
Verbal Identity & Copy:
Kátia Lessa
Paramount Team
CEO
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Brand Director:
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Brand Director:
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Brand Director:
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