2022Brand Identity & PackagingUS / Ethiopia
AFROBEANSCOFFEE
We fell in love with the idea of creating this brand identity from day one. As coffee lovers, our mission was to create an Ethiopian brand that reflects the passion for beans and all the culture that exists around it. That it exalted the origin of coffee and that it was a source of pride for the contemporary community where it is planted, roasted and ground.
And not just a commodity for export. AfroBeans is feelgood. It’s rhythmic and rich.
We bet on bold and seductive typography like the aromas, on the strength, mystery and elegance of the Ethiopian woman and on the beauty of the plant itself to celebrate what helps us get up every morning. ☕️
Creative Direction:
Kátia Lessa &
Renato Forster
Art Direction & Design:
Renato Forster
Verbal Identity & Copy:
Kátia Lessa
Illustration:
Paula Starck
Project Management:
Luciano Schiavon
Client Contact:
Luciano Schiavon
Brand Director:
Anteneh Addisu