The project
Tarsadia Foundation, a visionary organization dedicated to fostering economic inclusion and limitless opportunity for all, has undergone a brand redesign to reflect its mission in a cleaner and more elegant look.
With a fresh aesthetic that embodies their values and aspirations, the new brand encapsulates their unwavering dedication to making a positive impact in the world. The redesigned brand is a testament to their vision of creating a better future and promoting a world where everyone has equal access to opportunities.
The logo redesign
Small details can make a big difference.
We’ve made significant updates to the logo, transitioning from a stacked layout to a more unified and cleaner version. Additionally, we’ve meticulously refined the edges of the letter T to achieve a modern and sophisticated result.
To see the transformation for yourself, simply click on the image.
Lesters’ Backyard Team
Creative Direction:
Kátia Lessa &
Renato Forster
Art Direction & Design:
Renato Forster
Verbal Identity & Copy:
Kátia Lessa
Project Management:
Kate Faith
Tarsadia Foundation’s Team
CEO:
Maya Patel
Vice President, Impact:
Kate Faith
Marketing & Impact Manager:
Shivani Tarsadia