The project
A former basketball star understood that all his achievements in the NBA did not mean the top of his career. After shaking up the courts of the Chicago Bulls, decided to focus his strength on overcoming inequality and uniting a country under reconstruction.
South Sudan Unite is about legacy, history, and building possible futures. A brand that speaks of strength, struggle, and the beauty of victories that matter.
The brand system
The logo system was created to be used in a free and versatile way like most people who are rebuilding the country as 70% of South Sudanese are young and the brand speaks directly to them. 🇸🇸 ⭐️
Lesters’ Backyard Team
Creative Direction:
Jason Nichols &
Kátia Lessa &
Renato Forster
Art Direction & Design:
Renato Forster
Verbal Identity & Copy:
Jason Nichols &
Kátia Lessa
Project Management:
Kate Faith
Client Contact:
Kate Faith
Luol Deng Foundation’s Team
CEO & Founder
Luol Deng
Brand Director:
Anteneh Addisu