The project
A burger shop that carries the spirit of an entire city. Lanchonete da Cidade incorporated its cosmopolitan and dynamic vocation and transformed its identity during the pandemic.
The new moment takes the city into communication and, inspired by brutalism and the streets of São Paulo, it appropriates the mixture that spices up the great centers to create unique experiences.
The manifesto
They say that we only truly taste a city when we walk aimlessly through it.
When we get lost in the streets,
When we take the wrong turns
And find new destinations.
In São Paulo, it’s like this.
Here, you can be huge or invisible,
Be sweet, spicy, have the taste of the whole world.
We believe that only those who breathe gastronomy
Can create flavors that translate an immense city.
That only those who love to experiment know the best mixtures,
Can taste the new,
Celebrate the classics,
Season cultures.
And that those who pass through here never devour the world in the same way.
Lanchonete da Cidade, The Hamburger of São Paulo.
Lesters’ Backyard Team
Creative Direction:
Kátia Lessa & Renato Forster
Art Direction & Design:
Renato Forster
Verbal Identity & Copy:
Kátia Lessa
Project Management:
Luciano Schiavon
Client Contact:
Luciano Schiavon
Food Photography:
Gustavo Pitta
Lanchonete da Cidade Team
Brand Director:
Juliana Fava
Brand Manager:
Bianca Portella Mótono
Pack Production Coordination:
Emelle Metzker